The trend works because of its timing. Autumn and early winter are when routines usually slip: darker evenings, colder mornings, the end-of-year rush. Building discipline in exactly that season means you reach January already moving, rather than starting from zero.
Personal non-negotiables keep it fair. One person's standard might be a gym session and no takeaways; another's might be a walk, a language lesson and lights out by 23:00. Everyone holds a bar they chose, and the app tracks it as one Yes / No habit.
Ninety days is long. That is the point, and also the risk. Pick standards you could keep on your worst day of the season, not your best, and if your plan includes demanding exercise or diet changes, check with a doctor first.